Technocell Dekor presents new trend colours and services at this year's Interzum.

Open and welcoming - Technocell Dekor at Interzum 2019

Open and welcoming - Technocell Dekor at Interzum 2019

For Technocell Dekor, Solutions First is more than just an empty phrase. Solutions First means aligning solutions with customer benefits. The business unit of the Osnabrück-based specialty paper manufacturer impressively demonstrated how this works at Interzum in Cologne from 21-24 May 2019.

Open, modern and with a new trade fair stand concept - this is how Technocell Dekor presented itself at the world's leading trade fair for furniture production and interior design. A cube with 3.30 m high walls provided the perfect space for the presentation of the decor paper manufacturer's themes. Even from a distance, the "Solutions First" arrow on the hall ceiling showed visitors the way to the stand.

Technocell Dekor inspires with a new colour collection.
The highlight at the booth was the new trend colour collection LEVEL 25. The new edition once again showed that Technocell Dekor has a keen sense of which colour is the trend. The collection impresses with 25 selected colours that make life more colourful - including Delicate Mint, Pure Pink and Cheering Mustard.
"The response to the new collection colours was very positive. Even after the trade show, the strong interest shown by our customers continues," sums up Frank Meyer-Niehoff, Senior Vice President Technocell Dekor. "Customers appreciate our colour competence and our clear statement regarding the trend colours in interior design", Meyer-Niehoff continues. Samples of all collection colours can be ordered online at

Reduce costs with Solutions First.
The reduction of the total costs affects almost every company in the industry. Technocell Dekor presented its range of solutions to its customers at Interzum.
"It is in our interest to work with our customers on topics that are important to them and make them more successful. That's how we have tailored our services," says Stephan Igel, Executive Vice President Technocell. "We are glad to offer the Solutions Workshop. Together with the customer, we analyse cost saving potentials in the value chain."

In addition to the analysis, the Solutions Workshop includes the joint agreement and prioritization of relevant measures as well as their implementation and monitoring in the final step.
"By pooling our experience in the workshops, we can eliminate costs from the value chain together," is how Stephan Igel explains the approach.

New possibilities in digital printing and pre-impregnated papers.
Other topics communicated at the stand were also evidence of the brand promise "Solutions First". For example, IJ-DEKOR® - Technocell Dekor´s inkjet-compatible decor papers. Their capabilities were impressively demonstrated by two large-format application designs from Interprint and Schattdecor. The Schattdecor gave visitors an impression of a real marble column at a height of 3.30 m, which optimally demonstrated the possibilities of digital printing.
Furthermore, Technocell Dekor presented new capacities in its pre-impregnated papers-PRIP®.

We are where our customers are.
In addition, with the two joint ventures Mayak Technocell in Russia and Winbon Schoeller New Materials in China, the topic of internationalization was a key issue at Interzum. "We want to show our customers the value we offer as a regional supplier with a global presence," explains Igel.
The global orientation could also be experienced at Interzum. The Technocell Dekor stand attracted visitors from 47 countries.

New on the web and on social channels.
The openness of the stand concept is also reflected in the use of new communication channels. Since Interzum, Technocell Dekor has also been reporting on new topics on Instagram via and LinkedIn via On the relaunched website, interested visitors can also get further information on the product portfolio and services, or simply be inspired by the new trend colours.

"We are very pleased with this year's Interzum - we had very interesting discussions with our customers. We were able to place the messages that were important to us on our stand - all in all, the fair was a great success for us," concludes Frank Meyer-Niehoff.

Published in : Impressions of Trade Shows Press
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