Felix Schoeller – your no. 1 partner in the Indian surface market

The Indian surface market offers endless opportunities. Felix Schoeller, the world-leading German decor paper manufacturer – together with its local partner Sidmark–, is the no.1 choice for the Indian surface industry.

India’s ever growing consumer base is becoming increasingly demanding. Home interior is one of the hottest topics in India and global consumers are willing to pay adequate prices for the products they want. Felix Schoeller’s unparalleled quality „made in Germany“, paired with our indepth knowledge of India ensures that Indian surface manufacturers can always offer the best products to the market. Today and tomorrow. And Felix Schoeller‘s services helps them to master any decor-related challenge imaginable.

India has always been a vibrant country full of colors and people love to express themselves via color and design. Consequently, color and individuality are increasingly becoming main drivers for the Indian furniture and surface market. Felix Schoeller already launched its first trend color collection LEVEL 25 almost a decade ago and has constantly updated it since then. Our highly reputed color team works closely with world-class designers, trend experts and industry partners, setting trends and giving orientation for surface and furniture customers. Due to our world wide presence we can give the Indian customers idea of trends in different markets. This year, we have launched four new colors which we see as big trends in the international markets.

Sustainability is a key trend in the Indian market, with the Indian government strongly endorsing eco-related initiatives in India and globally. Consequently, it has become highly relevant in the interior market and will be a key success factor for Indian surface manufacturers. At Felix Schoeller, we live and breathe sustainability – as a family-owned German company with more than 125 years of tradition, sustainability is in our DNA. That makes us the no. 1 choice for sustainable decor solutions in India. Tim Gutendorf, Felix Schoeller’s SVP Sales Decor, explains: „At Felix Schoeller, our vision is to improve people’s life with the help of paper and to preserve our planet for future generations.“

Felix Schoeller already offers decor papers from alternative fibers or unused crop residues. Especially the latter is an important topic in a large agricultural country like India. „Our alternative papers‘ quality does not differ from conventional decor papers: our customers achieve the same results in printing and impregnating“, Gutendorf says. And Felix Schoeller continues to invest - in further optimized cycles or the use of regional raw materials, both contributing to additional reduction of CO2-emissions.

For more than 25 years, Felix Schoeller has taken pride in serving the Indian surface industry, together with our local partner Sidmark. India has always been and will always be one of our core markets. Thanks to our large global production network and the stock service by Sidmark, swift delivery of our top-class decor papers is always guaranteed. Due to our local stock program in India we have more than 125 colors in different width available. Our strong service network supports our customers end-to-end – from process optimization to product development and CO2- or LCA-calculations.

We are happy that we could share further insights into industry trends, future interiors and sustainable decor papers during our presentation at Surface in Motion India on February 23rd, 2024.